Whether it’s coaching new writers or marketing bestsellers, I’ve been working with authors for over 10 years. I know that regardless where you are now, your words are important. I’ll help you get your book into the hands of readers.
"It is a comfort and a delight to work with Mel."
"Over the years I've benefited from her excellent writing skills; her reliable, clear communication; and her thoughtful advice on marketing and audience development. Mel is always two steps ahead of me. She has helped me figure out how to build a bigger audience and stay in touch with them. In short - Mel makes me look really good! Thank you, Mel." - Emmy Laybourne, Author and Actor
Author Marketing Packages
The goal of author marketing is not only to convert leads into sales (or readers into buyers), but to create a sticky readership. What I mean is we want to establish a long-term connection with your readers. This way, when you put out merchandise or a course or launch your speaking career or write more books, you’ll reach more people with each launch.
Marketing is about sales, my friend, so if sales make you feel icky, let me suggest you go through my Authorpreneur Coaching Program before signing up for a marketing package.
Email Marketing (Newsletter)
I’ll make sure your newsletter is attracting new readers, create some stellar new content, and make sure you’re set up properly to be both legal (hello, regulations) and engaging.
Author Platform Optimization
Let’s make sure you’ve claimed all your author profiles on the world wide web and have them optimized to funnel readers to where you want them (your email list… trust me. That’s where you want them.)
A website is one of an author’s greatest and most underutilized tools. Let’s make sure yours is user-friendly, attractive, and converting visitors into buyers or subscribers.
Oh boy do I love strategy! I’m all about breaking things down step-by-step and making sure you’ve got an eye on the big picture and your bright future. Let’s set up a plan for your marketing (and career) success.
Your words are important and your book matters. Let’s get it into the hands of readers.
Package and duration will be customized for your needs.